Portfolio Snapshot

During my time as a church creative leader and small business owner, I’ve had countless opportunities to amplify the message of a brand, organization, or product. I love taking an idea, developing it, and making it a reality.

The following is a sampling of the work I’ve been able to individually or collaboratively create.

Websites

Designing Squarespace website for clients that took their online presence to the next level.

Creative Design Leadership

Directing my design team to create from scratch various concepts and art packages.

EASTER AT LIFE CENTER | MARCH 2024

This project required collaboration between multiple departments to see it through! We had a vision for “From Garden to Garden” speaking to the original Garden of Eden and how the story of Jesus has a throughline from that moment to the Garden of Gethsemane in the Gospels.

Easter at Life Center is really a week-long observance, beginning with Palm Sunday and proceeding to Good Friday before landing on Easter Sunday. We wanted art that would give us some flexibility for the entire trio of moments.

I had followed a local garden for a while on Instagram and saw beautiful photos there, so I knew we had to photograph their space for this project. I reached out to my friend who was the Garden Director, and got permission for us to capture video and photo there.

We then set up a set piece with artificial grass, lots of greenery, and a door frame with bar lights illuminating the entrance. We asked a member of the church to be our model and captured her on photo and video. We used what we captured in all of our promo for a unique yet timeless and beautiful expression of our theme!

WISH YOU WERE HERE | LC SEASON 2 (SPRING/SUMMER 2023)

After a year or so of creating graphics from scratch for each sermon series, we decided to take an idea from VOUS Church in Florida and start designing in Seasons (or as VOUS calls them “SZNs”).

Our design team would meet 3 times a year to dream and plan out what we wanted our upcoming seasons to be. A particular favorite of mine came from some inspiration we found on Pinterest involving retro postcards. I dubbed this season the “Wish You Were Here” season internally.

To begin the design process, we had a couple photographers go out and capture photos of local landmarks. We captured the Tacoma Narrows Bridge, the Glass Museum, the Tacoma Dome, Frisko Freeze, and more. We also pulled from photos that local photographers captured of Mount Rainier and the ferris wheel at the Washington State Fairgrounds in our nearby town of Puyallup.

Our graphic designer took the raw photos and began designing. She used muted yet appealing colors and incorporated some of the greens and blues the Pacific Northwest is known for to create this distinct postcard look.

Each of our 3 campuses had a unique Welcome slide that was used in gatherings, and we springboarded from the main looks to create all art for the next 3-4 month period.

Using the Seasons model allowed us to express creativity inside of a general theme rather than burn out our creative energy trying to come up with a new idea every few weeks. It gave us some handles and helped us to set reasonable expectations for the rest of the church staff. The church has since moved to an annual design theme that gives a lot of space to be creative within some basic parameters.

VISION NIGHT | FEBRUARY & OCTOBER 2024

Vision Night at Life Center is a large event with many moving parts. The Communications team gave oversight to brand, design, digital and print items, special video content in the service itself, as well as wearable merchandise.

In 2024, we held 2 Vision Nights as we pivoted the entire church to a Fall event rather than the regularly-planned January or February event. This allows the church to report financials based on its fiscal year of September-August. So we kept with the same general brand of Vision Night from February and swapped in some new photos and made a couple small design tweaks for October.

The basis of the design is that it would capture the people and the life of our church. Many faces, lots of energy and action. Using the contrast of light and bark with a lot of black/white photos and a really vibrant font color helped the design to feel like a time capsule of the past year while also bringing life to the design.

Our team collaborated to dream up some fun merch design options. We worked with local and national vendors to produce these items and generated pre-sale and post-sales on items as well as setting up a pop-up merch store in the Lobby the night of the big event. We geared designs toward a younger crowd but kept in some timeless pieces that any age would want to wear. For the first time in our church’s history, we generated a profit on merch and were able to give that right to local and global partners in missions and outreach work.

Digital Strategy & SEO

Monitoring effectiveness and implementing strategies to align and better engage our target audiences.

Google SEO Statistics

Social Media Statistics

• Life Center Facebook page - increased likes (+111) and followers (+222) from 2021-2024 with increased Event postings and sponsored ads

• Life Center Instagram page - increased followers (+1,336) from 2021-2024 with expansion of Reels and trending audio as well as sponsored ads

• Created Life Center TikTok account - first sponsored post had nearly 22K views